Employchain Logo Design

Branding

Employchain app corporate logo with dark blue background

Employchain is an app leveraging blockchain technologies to make the hiring process more streamlined.

DRAFT - SKETCHING

In the sketching phase, I open some inspiration elements and moodboards and try to sketch as many ideas as possible on paper without regard to quality; it is more about quantity.

Sketching phase of employchain logo on pen and paper

CONCEPTS

After that, I bring the sketches to Illustrator and make several "nicer" concepts

Concepting phase on Illustrator with 4 concepts of Employchain Logo Design

FINAL LOGO AND GRID

Employchain combines two elements: A handshake symbolizing an agreement, a hiring contract and the "Block" element of the word "BlockChain"

Logo with grid layout overview for employchain Horizontal logo grid layout

COLOR PALETTE

Primary colors consists of a an analogous color strategy. Blue colors reminds of a corporate environment, conveys a feeling a seriousness and a color of choice for any digital platform. A blue gradient gives the feeling of a digital screen

Employchain color scheme

TYPOGRAPHY

Font for the app with Galano Grotesque

USAGE

Mockup of employchain on an iPhoneX held by a woman

ADOBE XD PROTOTYPE

The application mockup and prototype have been developed in Adobe XD. One of the core idea of the design was to keep it clean with a lot of whitespace and to include some blockchain elements in the design, such as the skills list and matching screen.

Blog

MOCKUPS SCREENS