BlockChainX AB Logo Design

Branding

BlockChainX, A BlockChain Startup based in Sweden, final logo design on dark background. Yellow and dark blue theme.

BlockChainX AB is a pioneer in BlockChain technology in Sweden. They are the owning company of EmployChain, an app that revolutionizes the hiring process using blockchain.

SKETCHING

Using pen and paper, I draft as many concepts as possible without spending too much time on details. It is about generating ideas as effectively as possible using a few inspirations moodboards opened in front of me on my computer.

Sketches on paper of the early BlockChainX logo with many different concepts

CONCEPTING

Sketches are brought into Illustrator where I design them into nicer concepts. Again this part is not about quality but speed, so logos are made in black and white so we can judge them on the same level.

Concepting in Illustrator from the sketches done on paper, in black and white. BlockChainX.

FINAL LOGO AND GRID

BlockChainX is a pioneer with an aim to innovate how hiring is done on a global scale as well as popularizing blockchain technology. One of the most remarkable feature of the logo is the swoosh surrounding the X, illustrating the world towards X marks the spot, a common goal.

Final logo of BlockChainX after several iterations, chosen from only one concept idea. Logo on dark blue background and yellow X.

COLOR PALETTE

Primary colors consists of a complementary color strategy that also depicts Swedish flag colors. A dark blue is a cool and confident color that reminds of a corporate environment, while yellow conveys a bright feeling of optimism towards the future.

Color palette of BlockChainX logo. Remarkable colors are the dark blue and yellow, both illustrating the corporate and modern nature of the company.

TYPOGRAPHY

BlockChainX is using Banker Square as a main typography

USAGE

Image on how the logo design appears on both a sample website and an app.